Affordability and Competitiveness
Fundamentally the automotive industry is oriented towards mass-market production. In this sense the affordability and diversity of vehicles and the competitiveness of the industry are closely linked.
Competitiveness in the industry’s home market means offering European customers affordable products they want to own. Europe intends to stay a world-class high volume automotive design, engineering and production region and consequently safeguard existing jobs and create new employment opportunities.
