EUCAR`s Innovating with Impact, Driving Change Panel

EUCAR organised for the 30-anniversary event, Innovating with Impact Conference, a panel discussion on Driving Change.

The panellists focused on digitalisation and a competitive European industry as drivers of change. How is resilience regarding production, critical value-chains, energy and material demand towards a more circular economy addressed?

After the opening speech by Sabine Herlitschka, CEO, Infineon Technologies Austria AG, Marco Massara, EMEA Automotive Business Development Manager, Automotive Industry Business Unit, Amazon Web Services highlighted,

“We listen to our automotive customers and work backward to address challenges, as well as innovate and disrupt in an industry rapidly embracing the Software Defined Vehicle paradigm.”

EUCAR’s 30 Years Innovating with Impact Conference. Marco Massara, EMEA Automotive Business Development Manager, Automotive Industry Business Unit, Amazon Web Services. Source: EUCAR; photo credit: Fred Guerdin

He was joined in the panel by Peter Lehnert, VP, Advanced Technologies and Digital Car Innovations, BMW Group research.

EUCAR’ 30 Years Innovating with Impact Conference. Participants in the panel Driving Change, from left to right: Moderator Marianna Evenstein, Peter Lehnert, Marco Massara and Sabine Herlitschka. Source: EUCAR; photo credit: Fred Guerdin